Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace Paperback | Pages: 213 pages

Present Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Title	:	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author	:	Al Ries
Book Format	:	Paperback
Book Edition	:	First Edition
Pages	:	Pages: 213 pages
Published	:	January 3rd 2001 by McGraw-Hill Companies (first published 1980)
Categories	:	Business. Nonfiction

Description Supposing Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Identify Books During Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Original Title:	Positioning: The Battle for Your Mind
ISBN:	0071373586 (ISBN13: 9780071373586)
Edition Language:	English

Rating Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Ratings: 4.04 From 14498 Users | 376 Reviews

Rate Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

The opening chapters are very blowhardy: I nearly threw down the book in disgust. But when the authors finally get going they're golden (if fairly dated). Their insights on how brands convey meaning, especially how they fail to carry all the meaning companies intend them to when they create line extensions, all of that stuff is great and makes me want to re-read this in a few years (or maybe grab the audiobook) to see how the knowledge has settled. Absolutely essential reading for anybody trying

A classic whose concepts are covered more succinctly in the authors follow up Immutable Laws of Marketing. There are more detailed examples here, but it suffers from even more dated company and trend references (drugs and airlines that havent existed since the 70s, a positioning plan for a Western Union service, and hailing cable TV as the next great frontier).I want to applaud the concepts, which I think are timeless. But I keep getting tripped up by the ancient references.

In my job, there's some downtime. It's feast or famine writing. So our superiors have requested that in these periods of nothingness we delve into some reading with the goal of honing some sort of skills, i.e., professional development. Ok. Fine. Positioning: The Battle for Your Mind is one of the books on our list.This is certainly not a book I would have ever picked up on my own, and I've yet to determine if it's made an impression on me. Hmmmmm. Well, yeah, I guess it has a little bit. Some

Another 200 page business/marketing book that would have been better published as a pamphlet. There are some great ideas here though, so I can see why its held its classic status.

One of the classics in marketing. I believe its a concept that should be known by every marketer.

It was good. Then the last chapter came in, and made it a must read 🤩🤩

The whole book can be boiled down to 2 key ideas: - The brand that gets in the mind of the consumer first wins. Who makes the best soda? Coke! The best small cars? VW with its Beetle! The best round chips? Pringles! Tip: Find a narrow niche and hold it tight! - Line extension is bad (Xerox producing computers in bad, Chevrolet making small cars is bad, even Pantene producing body foam is bad). Tip to companies: Never stray from the business where you are the leader! I read the updated edition of